2023 Ram Built to Serve Editions Texas
Visit Cuero CDJR for New Ram Inventory!
The 2023 Ram Built to Serve Lineup is a testament to the unwavering dedication and bravery of our first responders. This special edition lineup includes models that pay tribute to the valiant efforts of emergency medical services (EMS) personnel and firefighters. The EMS Edition features unique exterior design cues, representing the selflessness and urgency of those who provide critical medical care in times of need. The Firefighter Edition, on the other hand, showcases a distinctive red exterior paint scheme, symbolizing the courage and resilience of firefighters who risk their lives to protect our communities. These special editions also offer a range of features tailored to the needs of our first responders, including all-weather floor mats, durable interiors, and off-road capabilities. By honoring our first responders through the 2023 Ram Built to Serve Lineup, Ram showcases its appreciation for their tireless service and unwavering commitment to public safety. Read on to learn more!
EMS Edition
The Ram Built to Serve Edition has many features in common with your classic Ram pickup truck. However, there are also man features that make it unique! One trim level within this year's lineup is the EMS Edition, which honors EMS workers nationwide. This model has blue accents inside and out, including a blue exterior paint option, and EMS Edition seats with blue accent stitching. It also features bold black badging, including the American flag with the Built to Serve logo. Aside from the blue exterior paint color, you can also opt for Bright White!
- Blue Exterior Color
- Blue Accent Stitching
- Black Badging
- American Flag Emblem
Firefighter Edition
Just like the EMS Edition, the Firefighter Edition honors first responders here in the United States. However, it is designed to honor firefighters with its bold design and color scheme. The Firefighter Edition is available in either Redline or Diamond Black, with black bumpers, and that same American flag badge. It also features 20-inch wheels, and orange interior accent stitching. Other features include heavy-duty shock absorbers, a locking rear differential, and a MOLLE strip panel on the seatbacks for added storage.
- Redline Exterior Color
- Black Bumpers
- 20-Inch Wheels
- Orange Accent Stitching
First Responders Incentive
It's clear to see that the design of the Ram Built to Serve Editions are based on our first responders. However, Ram is taking things a step further by offering amazing savings opportunities for the real first responders who serve our community every day! Eligible workers can enjoy the First Responder's Incentive, which is a special deal tailored to first responders. When you choose a new or used Ram truck, you could save up to $500 on your purchase! This isn't just limited to the Built to Serve lineup. You can enjoy savings on a huge selection of vehicles, such as 2023 Ram 1500, 2500, and 3500 models, as well as select trucks from the 2022 model year.
- Savings for First Responders
- Law Enforcement, Fire, and Medical
- Deals on Eligible Vehicles
- Ram 1500, 2500, and 3500 Models
Ram Nation
We all want to support our communities, and Ram is providing you the opportunity to do just that! Even if you aren't a first responder, you can still make a huge difference in the lives of those around you. When you work together as a team, there's no limit to what you can accomplish! Ram is proving that with its Ram Nation volunteer program, which serves to support veterans and first responders. Ram Nation hosts events nationwide where volunteers can meet up to make a difference. Simply check out Ram's website to sign up, and then a community organizer will contact you about how to get involved.
- Work as a Team
- Support Veterans
- Nationwide Events
- Sign Up Online
Visit Cuero CDJR for Ram Inventory!
For drivers in the Cuero, Texas area, Cuero CDJR is the go-to destination for all your Ram truck needs. Whether you're searching for a Ram truck from our inventory or want to custom order your very own Ram Built to Serve truck, our dealership has you covered. If you're looking for a truck that reflects your appreciation for those who serve, our knowledgeable staff can assist you in finding the perfect Built to Serve edition or help you customize your own. At Cuero CDJR, we take pride in providing exceptional customer service, competitive pricing, and a stress-free buying experience. Visit us today and let us help you find the Ram truck that exceeds your expectations!